Automatable

A task performed by Public Relations Specialists

Post and update content on the company's Web site and social media outlets.

R&D OpportunityWorkers want it · AI can't yet

Not yet. Workers want this automated (3.13/5), but experts rate today's AI capability at only 3/5, the technology isn't there. It's an R&D Opportunity.

Worker desire to automate3.1/5

How much the people who do this task want AI to take it over (avg of 8 workers).

AI capability today3.0/5

How capable experts rate current AI at this task (avg of 2 experts).

How much human involvement should stay?

The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.

H3Equal human–AI partnership

Why workers want this automated

  • Frees up time for higher-value work63%
  • It's repetitive50%
  • Reduces human error50%
  • Helps handle larger scale38%
  • It's stressful25%
  • It's difficult13%

How to automate this

Workers want this gone, but today's tools only get part of the way. Automate the edges.

Data entry & documentation

Capture it once, then let software reuse and fill the rest.

  1. 1Replace re-typing with templates and autofill (document templates, saved replies, form defaults).
  2. 2Collect input through a form so it arrives already structured, with no transcription.
  3. 3Use a no-code automation to copy data between your tools (Zapier, Make, Power Automate).

Tools that can help

Google Forms / TypeformZapier or MakeNotion or Airtable

Know a better way, or spot an error?

Share how you automate this in real life, or correct the data. Reviewed before publishing.

This is 1 of 5 tasks studied for Public Relations Specialists, where workers want 40% of tasks automated.

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