Will AI replace Public Relations Specialists?
The Stanford WORKBank study rates tasks, not whole jobs, so it cannot say whether any one job disappears. What it shows: AI experts rate 0 of the 5 studied Public Relations Specialists tasks as do-able by AI today, and 0 of those are tasks workers also want automated. Only 5 tasks were studied for this role, so treat the share as a rough signal.
of tasks in the Public Relations Specialists role are ones AI can already do, per AI experts.
From a Stanford study where AI experts and public relations specialists workers rated each real task (O*NET). Not a guess from the job title.
Key statistics
Free to cite, with a link back to Automatable.
- AI can already do 0% of the 5 work tasks in the Public Relations Specialists role, according to AI experts in the Stanford WORKBank study (O*NET SOC 27-3031.00).
- Workers in the Public Relations Specialists role rate 40% of their tasks 3 or higher out of 5 for wanting them automated (Stanford WORKBank, 1,500 U.S. workers).
- 0 of 5 Public Relations Specialists tasks are Automation Green Light, wanted by workers and do-able by AI, that is 0% of the role (Stanford WORKBank).
- The typical Public Relations Specialists task scores 2.75/5 for worker desire to automate and 2.6/5 for AI capability today (Stanford WORKBank, 1-5 scale).
- The Public Relations Specialists role (O*NET SOC 27-3031.00) has a median U.S. wage of $80,310 and about 280,590 people employed (U.S. O*NET / BLS).
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What workers told Stanford
Of the 5 tasks studied for Public Relations Specialists, 0 (0%) are in the Automation Green Light zone, AI can largely do them and workers want it. Across all tasks, workers rate 40% of their tasks 3 or higher out of 5 for wanting them automated. The typical task scores 2.75/5 for worker desire and 2.6/5 for AI capability.
All 5 tasks, most-wanted first
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
R&D Opportunitywant 3.25 · AI 2Post and update content on the company's Web site and social media outlets.
R&D Opportunitywant 3.13 · AI 3Write press releases or other media communications to promote clients.
Low Prioritywant 2.75 · AI 3.33Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Low Prioritywant 2.6 · AI 2.67Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Low Prioritywant 2 · AI 2
Related occupations
Other Arts, Design, Entertainment, Sports, and Media roles in the Stanford WORKBank study, closest AI-capability share first.
- Art DirectorsAI can do 0% of tasks today · workers want 38% automated
- Media Technical Directors/ManagersAI can do 0% of tasks today · workers want 0% automated
- Producers and DirectorsAI can do 9% of tasks today · workers want 36% automated
- EditorsAI can do 18% of tasks today · workers want 0% automated
- Technical WritersAI can do 25% of tasks today · workers want 25% automated
- News Analysts, Reporters, and JournalistsAI can do 30% of tasks today · workers want 10% automated
Public Relations Specialists ranks #97 of 104 studied roles by the share of tasks AI experts rate as do-able today. See which roles top and bottom the list in the most automatable jobs in 2026.