Automatable

A task performed by Public Relations Specialists

Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.

R&D OpportunityWorkers want it · AI can't yet

Not yet. Workers want this automated (3.25/5), but experts rate today's AI capability at only 2/5, the technology isn't there. It's an R&D Opportunity.

Worker desire to automate3.3/5

How much the people who do this task want AI to take it over (avg of 4 workers).

AI capability today2.0/5

How capable experts rate current AI at this task (avg of 2 experts).

How much human involvement should stay?

The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.

H4AI assists, but humans lead

Why workers want this automated

  • Frees up time for higher-value work75%
  • Reduces human error50%
  • It's stressful25%
  • It's difficult25%
  • Helps handle larger scale25%

How to automate this

Workers want this gone, but today's tools only get part of the way. Automate the edges.

Judgment, review & checks

Automate the checks, keep the decision with a person.

  1. 1Encode rules and checklists so routine cases are flagged automatically.
  2. 2Add validation rules to catch errors before they reach you.
  3. 3Let AI pre-screen and surface the exceptions, you decide the hard ones.

Tools that can help

Validation rulesChecklist / SOP appAI triage

Know a better way, or spot an error?

Share how you automate this in real life, or correct the data. Reviewed before publishing.

This is 1 of 5 tasks studied for Public Relations Specialists, where workers want 40% of tasks automated.

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