Automatable

A task performed by Online Merchants

Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.

R&D OpportunityWorkers want it · AI can't yet

Not yet. Workers want this automated (3.14/5), but experts rate today's AI capability at only 3/5, the technology isn't there. It's an R&D Opportunity.

Worker desire to automate3.1/5

How much the people who do this task want AI to take it over (avg of 7 workers).

AI capability today3.0/5

How capable experts rate current AI at this task (avg of 2 experts).

How much human involvement should stay?

The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.

H2AI needs minimal human input

Why workers want this automated

  • Frees up time for higher-value work57%
  • It's stressful43%
  • Reduces human error43%
  • Helps handle larger scale43%
  • It's repetitive29%
  • It's difficult29%

How to automate this

Workers want this gone, but today's tools only get part of the way. Automate the edges.

Creative & strategic work

Hard to fully automate. Use AI as a fast first draft, not the final word.

  1. 1Use AI to generate options and rough drafts, then shape them yourself.
  2. 2Keep templates and swipe files so you start faster.
  3. 3Automate the production steps around the creative core, not the core itself.

Tools that can help

AI assistantTemplate libraryAsset tools

Know a better way, or spot an error?

Share how you automate this in real life, or correct the data. Reviewed before publishing.

This is 1 of 15 tasks studied for Online Merchants, where workers want 67% of tasks automated.

Other R&D Opportunity tasks