Online Merchants
Of the 15 tasks studied for Online Merchants, 8 (53%) are in the Automation Green Light zone, AI can largely do them and workers want it. Across all tasks, workers want about 67% automated. The typical task scores 3.25/5 for worker desire and 4.23/5 for AI capability.
All 15 tasks, most-wanted first
Create or maintain database of customer accounts.
Green Lightwant 4.5 · AI 4.33Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
Green Lightwant 4.4 · AI 5Deliver e-mail confirmation of completed transactions and shipment.
Green Lightwant 4.1 · AI 5Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
R&D Opportunitywant 4 · AI 2.33Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
Green Lightwant 3.6 · AI 4.67Cancel orders based on customer requests or inventory or delivery problems.
Green Lightwant 3.5 · AI 5Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
Green Lightwant 3.2 · AI 3.67Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
R&D Opportunitywant 3.14 · AI 3Create, manage, or automate orders or invoices, using order management or invoicing software.
Green Lightwant 3.1 · AI 5Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
Green Lightwant 3 · AI 4.5Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
Red Lightwant 2.7 · AI 5Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
Red Lightwant 2.6 · AI 4Receive and process payments from customers, using electronic transaction services.
Red Lightwant 2.4 · AI 5Determine and set product prices.
Red Lightwant 2.3 · AI 4Order or purchase merchandise to maintain optimal inventory levels.
Low Prioritywant 2.2 · AI 3