Search Marketing Strategists

Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.

Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).

Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.

Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.

Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.

Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.

Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.

Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.

Create content strategies for digital media.

Propose online or multiple-sales-channel campaigns to marketing executives.

Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

Manage tracking and reporting of search-related activities and provide analyses to marketing executives.

Participate in the development or implementation of online marketing strategy.