Automatable

A task performed by Search Marketing Strategists

Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.

R&D OpportunityWorkers want it · AI can't yet

Not yet. Workers want this automated (3.2/5), but experts rate today's AI capability at only 2.67/5, the technology isn't there. It's an R&D Opportunity.

Worker desire to automate3.2/5

How much the people who do this task want AI to take it over (avg of 5 workers).

AI capability today2.7/5

How capable experts rate current AI at this task (avg of 3 experts).

How much human involvement should stay?

The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.

H3Equal human–AI partnership

Why workers want this automated

  • Frees up time for higher-value work80%
  • Reduces human error60%
  • Helps handle larger scale40%
  • It's repetitive20%
  • It's stressful20%
  • It's difficult20%

How to automate this

Workers want this gone, but today's tools only get part of the way. Automate the edges.

Judgment, review & checks

Automate the checks, keep the decision with a person.

  1. 1Encode rules and checklists so routine cases are flagged automatically.
  2. 2Add validation rules to catch errors before they reach you.
  3. 3Let AI pre-screen and surface the exceptions, you decide the hard ones.

Tools that can help

Validation rulesChecklist / SOP appAI triage

Know a better way, or spot an error?

Share how you automate this in real life, or correct the data. Reviewed before publishing.

This is 1 of 14 tasks studied for Search Marketing Strategists, where workers want 100% of tasks automated.

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