Automatable

A task performed by Search Marketing Strategists

Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.

Green LightWorkers want it · AI can do it

Likely yes, and the people who do it want it gone. Workers rate their desire to automate this 3.6/5, and experts rate current AI capability at 4.33/5. That puts it in the Automation Green Light zone.

Worker desire to automate3.6/5

How much the people who do this task want AI to take it over (avg of 5 workers).

AI capability today4.3/5

How capable experts rate current AI at this task (avg of 3 experts).

How much human involvement should stay?

The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.

H3Equal human–AI partnership

Why workers want this automated

  • Frees up time for higher-value work60%
  • Reduces human error40%
  • Helps handle larger scale40%
  • It's repetitive20%
  • It's stressful20%
  • It's difficult20%

How to automate this

Good news: this is a strong candidate to automate now.

Analyzing & processing data

Let the spreadsheet or a BI tool do the math and the charts.

  1. 1Build it once with formulas and pivot tables instead of recalculating by hand.
  2. 2Connect a free dashboard so reports refresh themselves (Looker Studio, Power BI).
  3. 3Use AI to summarise the findings, but keep the numbers in the spreadsheet.

Tools that can help

Excel / Google SheetsLooker Studio or Power BIAI assistant

Know a better way, or spot an error?

Share how you automate this in real life, or correct the data. Reviewed before publishing.

This is 1 of 14 tasks studied for Search Marketing Strategists, where workers want 100% of tasks automated.

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