A task performed by Search Marketing Strategists
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Likely yes, and the people who do it want it gone. Workers rate their desire to automate this 3.6/5, and experts rate current AI capability at 4.33/5. That puts it in the Automation Green Light zone.
Do you want this task automated?
How much the people who do this task want AI to take it over (avg of 5 workers).
How capable experts rate current AI at this task (avg of 3 experts).
How much human involvement should stay?
The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.
Why workers want this automated
- Frees up time for higher-value work60%
- Reduces human error40%
- Helps handle larger scale40%
- It's repetitive20%
- It's stressful20%
- It's difficult20%
How to automate this
Good news: this is a strong candidate to automate now.
Analyzing & processing data
Let the spreadsheet or a BI tool do the math and the charts.
- 1Set up formulas and pivot tables once, so the numbers you need to conduct market research analysis to identify search query trends recalculate themselves.
- 2Connect a free dashboard so reports refresh themselves (Looker Studio, Power BI).
- 3Use AI to summarise the findings, but keep the numbers in the spreadsheet.
Tools that can help
Know a better way, or spot an error?
Share how you automate this in real life, or correct the data. Reviewed before publishing.
This is 1 of 14 tasks studied for Search Marketing Strategists, where workers want 100% of tasks automated.
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