A task performed by Art Directors
Research current trends and new technology, such as printing production techniques, computer software, and design trends.
Not yet. Workers want this automated (3/5), but experts rate today's AI capability at only 2/5, the technology isn't there. It's an R&D Opportunity.
How much the people who do this task want AI to take it over (avg of 7 workers).
How capable experts rate current AI at this task (avg of 4 experts).
How much human involvement should stay?
The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.
Why workers want this automated
- Frees up time for higher-value work57%
- It's repetitive43%
- It's stressful29%
- It's difficult29%
- Helps handle larger scale29%
- Reduces human error14%
How to automate this
Workers want this gone, but today's tools only get part of the way. Automate the edges.
Finding & gathering information
Make the information come to you on a schedule.
- 1Set up saved searches and alerts instead of checking manually (Google Alerts, feeds).
- 2Pull updates into one place with RSS or a no-code scraper.
- 3Use an AI search tool for the first pass, then verify the sources.
Tools that can help
Know a better way, or spot an error?
Share how you automate this in real life, or correct the data. Reviewed before publishing.
This is 1 of 8 tasks studied for Art Directors, where workers want 38% of tasks automated.
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