A task performed by Art Directors
Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
Not yet. Workers want this automated (3.67/5), but experts rate today's AI capability at only 2/5, the technology isn't there. It's an R&D Opportunity.
Do you want this task automated?
How much the people who do this task want AI to take it over (avg of 3 workers).
How capable experts rate current AI at this task (avg of 6 experts).
How much human involvement should stay?
The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.
Why workers want this automated
- Frees up time for higher-value work100%
- It's repetitive33%
- It's stressful33%
- Reduces human error33%
- It's difficult33%
- Helps handle larger scale33%
How to automate this
Workers want this gone, but today's tools only get part of the way. Automate the edges.
Creative & strategic work
Hard to fully automate. Use AI as a fast first draft, not the final word.
- 1Use AI to generate options and rough drafts when you mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting, then shape them yourself.
- 2Keep templates and swipe files so you start faster.
- 3Automate the production steps around the creative core, not the core itself.
Tools that can help
Know a better way, or spot an error?
Share how you automate this in real life, or correct the data. Reviewed before publishing.
This is 1 of 8 tasks studied for Art Directors, where workers want 38% of tasks automated.
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