A task performed by Customer Service Representatives
Resolve customers' service or billing complaints by performing activities such as exchanging merchandise, refunding money, or adjusting bills.
Technically, much of it, experts rate AI capability 4/5, but workers don't want it automated (desire 2.7/5). It's an Automation Red Light: proceed with care.
How much the people who do this task want AI to take it over (avg of 10 workers).
How capable experts rate current AI at this task (avg of 2 experts).
How much human involvement should stay?
The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.
Why workers feel the way they do
- It's repetitive50%
- Helps handle larger scale20%
- Frees up time for higher-value work10%
- It's stressful10%
- Reduces human error10%
- It's difficult10%
How to automate this
Doable with technology, but keep a person clearly in charge.
Routine communication
Template the repeatable parts, keep the human touch where it counts.
- 1Use saved replies and templates for common messages.
- 2Auto-route and auto-respond to routine requests with rules.
- 3Draft with AI, then review and send it yourself.
Tools that can help
Know a better way, or spot an error?
Share how you automate this in real life, or correct the data. Reviewed before publishing.
This is 1 of 11 tasks studied for Customer Service Representatives, where workers want 27% of tasks automated.
Other Red Light tasks
- Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comment…Customer Service Representatives
- Inform customers of estimated delivery schedules, service contracts, warranties, or other information pertain…Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
- Operate computers programmed with accounting software to record, store, and analyze information.Bookkeeping, Accounting, and Auditing Clerks
- Read manuals, periodicals, and technical reports to learn how to develop programs that meet staff and user re…Computer Systems Analysts
- Prepare adjusting journal entries.Accountants and Auditors
- Monitor shipments to ensure that goods come in on time, and resolve problems related to undelivered goods.Purchasing Agents, Except Wholesale, Retail, and Farm Products