A task performed by Producers and Directors
Research production topics using the internet, video archives, and other informational sources.
Technically, much of it, experts rate AI capability 3.67/5, but workers don't want it automated (desire 2.89/5). It's an Automation Red Light: proceed with care.
How much the people who do this task want AI to take it over (avg of 9 workers).
How capable experts rate current AI at this task (avg of 3 experts).
How much human involvement should stay?
The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.
Why workers feel the way they do
- Reduces human error44%
- Helps handle larger scale44%
- Frees up time for higher-value work33%
- It's repetitive33%
- It's stressful11%
How to automate this
Doable with technology, but keep a person clearly in charge.
Where to start
Remove the repetitive parts first.
- 1Template anything you do the same way each time.
- 2Connect your tools with a no-code automation (Zapier, Make, Power Automate).
- 3Use AI for the first draft, then review.
Tools that can help
Know a better way, or spot an error?
Share how you automate this in real life, or correct the data. Reviewed before publishing.
This is 1 of 11 tasks studied for Producers and Directors, where workers want 36% of tasks automated.
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