Automatable

A task performed by Advertising and Promotions Managers

Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

R&D OpportunityWorkers want it · AI can't yet

Not yet. Workers want this automated (3.5/5), but experts rate today's AI capability at only 2.5/5, the technology isn't there. It's an R&D Opportunity.

Worker desire to automate3.5/5

How much the people who do this task want AI to take it over (avg of 6 workers).

AI capability today2.5/5

How capable experts rate current AI at this task (avg of 2 experts).

How much human involvement should stay?

The Human Agency Scale (H1–H5) captures how much human direction workers think this task should keep.

H2AI needs minimal human input

Why workers want this automated

  • Frees up time for higher-value work50%
  • Helps handle larger scale33%
  • It's stressful17%

How to automate this

Workers want this gone, but today's tools only get part of the way. Automate the edges.

Where to start

Remove the repetitive parts first.

  1. 1Template anything you do the same way each time.
  2. 2Connect your tools with a no-code automation (Zapier, Make, Power Automate).
  3. 3Use AI for the first draft, then review.

Tools that can help

Zapier or MakeTemplatesAI assistant

Know a better way, or spot an error?

Share how you automate this in real life, or correct the data. Reviewed before publishing.

This is 1 of 6 tasks studied for Advertising and Promotions Managers, where workers want 83% of tasks automated.

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